2021 marks the 30th year in business for IMO. For founder and CEO Catherine Benavidez, the IMO journey defines much of her life story.
Catherine faced many challenges, both in business and personally, that helped shape IMO into the successful business it is today. In the early years, when Hispanic women were expected to stay at home and care for their families, Catherine, a single mother at the time, worked tirelessly to prove herself.
Read more about the IMO journey, the many obstacles overcome and the mentors and colleagues that made it all possible.